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Our Data Solutions

Identify your ideal customers with direct access to our extensive data universe through our primary data usage channels.

Data Usage Channels

Reach More To Achieve More

Alive Data focuses on driving data collection programs across multiple online and offline channels, with continuous profiling and analysis to ensure brands engage with consumers both online and across locations based on geo-location intelligence and targeting.

With millions of GDPR and Privacy compliant consumer personal information (PII) and Mobile Device data profiled Alive Data offers depth and scale for engagement.

Alive Data allows you to target the people who matter most on a mass scale to achieve a greater ROI on your marketing efforts. To find out about how Alive Data can help your business today, Please contact us today.

Optimizing Device ID

Device IDs is a user-specific, resettable identifier which is most commonly looked at as a window into customers’ most preferred device – their smartphone.

Compared to cookies, Device IDs have a much longer lifetime and in addition to that are app-agnostic, meaning that they are the same in each app within the same device, and thus helped for more consistent and accurate audience targeting.

Mobile Digital Advertising

Alive Data has partnered with a global Mobile Digital Advertising partner (MDAP). The MDAP provides Device ID’s, X/Y coordinates, time of day installed applications and descriptive attributes. Our data science team map the X/Y coordinates to addresses and associated device IDs with households or work addresses to establish device owners, we then append attributes along with name, address and other data elements from our data universe to create curated audience segments. These audience segments can then be used by agencies/clients to create targeted audiences that they can activate via our MDAP online digital advertising channel.

Illustration shows the data journey from an online unknown user opening an application to identification via household and then audience targeting in Alive Data client counts engines and activation via our partner API.

What Sets Alive Data Apart

Scale

The depth and breadth of our consumer information is the most comprehensive in the digital marketing ecosystem.

Insight

Through our innovative data science and AI expertise, we reveal insights into the behaviour patterns of your customers and prospects.

Identity

Using the mobile ID as a persistent key, we create a comprehensive, cross channel view of the customer, tracking online and offline behavior.

We draw on our extensive data universe of over 1.5B Mobile Device IDs across 35 countries, 300M+ consented consumer PII across APAC to create unique precision custom audience segments for your next digital brand campaign.
35+ Countries
25B Mobile Signal Daily
300Million+ Consented PII
50M+ POIs Mapped
1.5B+ Devices
200+ Syndicated Segments
5+ Years of Data
Data from 75K+ Mobile Apps

Data Management Platform (DMP)

Collecting variables and clustering digital audiences with a high degree of both accuracy and precision.

Ads Analytics (AA)

Providing in-depth reports to improve marketing campaigns by targeting the most potential customer for your ads.

Demand-Side Platform (DSP)

Increase efficiency and reduce costs in your business with our automated system and sophisticated tools.

Digital Profiling (DP)

Data analyzing to gain powerful insights of how your brand or product can reach the right audiences.